Elume
Elume is an online electrical marketplace that consolidates genuine products from 25 leading brands into a single catalog with one published, GST-inclusive price. The platform offers pan-India and worldwide delivery, a lowest-price guarantee, and detailed technical specifications to help contractors and homeowners make informed purchases.
- Commerce & Shopping
- Hardware
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Electrical contractors, electricians, and homeowners in India often struggle to source genuine electrical products from multiple brands at fair, transparent prices. Fragmented retail channels, counterfeit products, and inconsistent pricing make procurement time-consuming and unreliable, especially for bulk or project-based purchases.
Solution
Elume is a multi-brand online electrical store that consolidates products from 25 leading brands including Havells, Polycab, Legrand, Schneider, Orient, and Anchor into a single catalog with one transparent price list. The platform displays real-time prices with GST breakdowns and MRP comparisons, enabling buyers to verify they are getting competitive deals. Elume offers pan-India delivery, GST invoices on every order, and a lowest-price guarantee, simplifying compliance and logistics for business customers. The catalog spans wires, switchgear, fans, lighting, modular switches, pumps, water heaters, EV chargers, and protection devices, with detailed product specifications and delivery timelines shown upfront.
Target Audience
Primary customers are electrical contractors, project engineers, procurement managers, and retail buyers in India who need genuine, competitively priced electrical components for residential, commercial, or industrial installations.
Features
- Multi-brand catalog covering 25 brands with unified pricing and GST-inclusive display
- Product listings with technical specs such as current ratings, insulation type, coil length, breaking capacity, and motor power
- Lowest-price guarantee and like-for-like product comparison tools
- Pan-India delivery with estimated arrival dates on every product page, plus worldwide shipping
- GST invoice on every Indian order for business compliance
- Request-product feature for items not currently listed
- Brand-specific price lists, "Today's best prices" collection, and business accounts with wholesale rates
- Dedicated categories for EV charging and industrial control, with products like Havells MotrON EV chargers and Lauritz Knudsen contactors
- 30-day credit facility for business customers (launching soon)
- Dedicated industrial brands section featuring LAPP, Phoenix Contact, Belden, and other automation brands on order