Elume
Elume is an Indian multi-brand online electrical store offering genuine wires, switchgear, fans, lighting, and modular switches from 24+ leading brands at transparent, discounted prices. The platform provides GST invoices, pan-India delivery, and a lowest-price guarantee, making it a one-stop destination for electrical procurement.
- Commerce & Shopping
- Software Only
Funding
Founders
Product
Problem
Electrical contractors, electricians, and homeowners in India often struggle to source genuine electrical products from multiple brands at fair, transparent prices. Fragmented retail channels, counterfeit products, and inconsistent pricing make procurement time-consuming and unreliable, especially for bulk or project-based purchases.
Solution
Elume is a multi-brand online electrical store that consolidates products from 24+ leading brands including Havells, Polycab, Legrand, Schneider, Orient, and Anchor into a single catalog with one transparent price list. The platform displays real-time prices with GST breakdowns and MRP comparisons, enabling buyers to verify they are getting competitive deals. Elume offers pan-India delivery, GST invoices on every order, and a lowest-price guarantee, simplifying compliance and logistics for business customers. The catalog spans wires, switchgear, fans, lighting, modular switches, and protection devices, with detailed product specifications and delivery timelines shown upfront.
Target Audience
Primary customers are electrical contractors, project engineers, procurement managers, and retail buyers in India who need genuine, competitively priced electrical components for residential, commercial, or industrial installations.
Features
- Multi-brand catalog covering 24+ brands with unified pricing and GST-inclusive display
- Product listings with technical specs such as current ratings, insulation type, coil length, and breaking capacity
- Lowest-price guarantee and like-for-like product comparison tools
- Pan-India delivery with estimated arrival dates on every product page
- GST invoice on every order for business compliance
- Request-product feature for items not currently listed
- Brand-specific price lists and "Today's best prices" collection for deal discovery