Elia produces menstrual underwear made from organic cotton and eucalyptus fibers, designed to absorb menstrual flow without leaks or odors, providing up to 12 hours of protection. This product replaces traditional disposable hygiene products, addressing the environmental impact and health concerns associated with synthetic materials and waste.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional disposable menstrual hygiene products contribute to environmental waste and may contain synthetic materials that raise health concerns. These products can also be expensive over time, creating a financial burden for individuals who menstruate.
Solution
Elia offers reusable menstrual underwear made from certified organic cotton and eucalyptus fibers, providing a sustainable and healthy alternative to disposable products. Designed to absorb menstrual flow for up to 12 hours without leaks or odors, the underwear replaces the need for tampons, pads, and panty liners. The multi-layered design includes a soft organic cotton layer against the skin, an absorbent layer of eucalyptus fiber (Tencel), and a leak-proof layer of PUL, ensuring comfort, dryness, and protection. Elia's menstrual underwear is available in a range of sizes and styles to accommodate different body types and flow levels, offering a cost-effective and eco-friendly solution for managing menstruation.
Target Audience
Elia's primary customers are women and girls of all ages seeking a comfortable, eco-friendly, and cost-effective alternative to disposable menstrual hygiene products.
Features
- Constructed from certified organic cotton and Tencel eucalyptus fibers
- Multi-layered design for optimal absorption, leak-proof performance, and odor control
- Available in sizes from 10 years to 6XL
- Offers various styles, including briefs, shorties, and high-waisted options
- Designed to be reusable and washable, lasting for 5-7 years with proper care
- Free of PFAS, endocrine disruptors, and toxic substances
- Certified Oeko-Tex Standard 100, ensuring no harmful substances are used
- Features a specialized line of absorbent swimwear