Eleya provides an AI‑driven survey platform that generates synthetic panelists for real‑time quantitative and qualitative research. Its digital twin technology enables segmentation, claim testing, opinion analysis, and brand perception insights without waiting for traditional sample recruitment. The service delivers actionable data quickly, helping marketers and researchers understand hard‑to‑reach audiences and accelerate decision‑making.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional qualitative research methods are limited by time constraints, difficulty accessing specific demographics, and the inability to gather real-time insights into consumer behavior at scale. These limitations hinder a company's ability to quickly understand and respond to evolving customer needs and preferences.
Solution
Eleya provides a platform, EleyaTwin, that uses a generative AI model to create digital twins of target populations, enabling real-time, large-scale qualitative research. These digital twins are built using a combination of the customer's data and data from trusted sources. Customers can survey these digital twins in real-time through the EleyaTwin platform to gain on-demand insights into consumer behavior and preferences.
Target Audience
Eleya's primary customers are businesses seeking to understand consumer behavior and preferences at scale, including marketing teams, product development teams, and market research firms.
Features
- Generative AI model specialized in population simulation
- Digital twins created using customer data and trusted data sources
- Real-time survey capabilities through the EleyaTwin platform
- Tailor-made digital twins customized to specific target populations