Elefin
Elefin is a mobile investing platform that lets users buy, sell, and store real 24K gold directly from their smartphones, with physical holdings secured in a Brinks-managed vault. The app also offers gold-backed instant loans and a Round-Up feature that automatically invests spare change from everyday purchases. Users can track their portfolio through iOS and Android apps, which are coming soon.
- Applications
- Financial Technology
- Software Only
Funding
Founders
Product
Problem
Traditional gold investing often involves physical logistics, high minimums, and brokerage complexity that discourages everyday savers. Many people lack easy access to a secure, fractional way to own real gold, or a convenient method to turn small daily savings into long-term wealth.
Solution
Elefin provides a mobile-first platform enabling users to invest in real 24K gold with just a few taps, eliminating the friction of physical purchases or large upfront capital. The gold is stored in a sealed vault managed by Brinks, ensuring security and trust. The app also includes a calculator to illustrate potential growth based on historical gold price performanceholistic. Through its Round-Up feature, users can automatically invest spare change from everyday transactions, making wealth-building incremental and effortless. Additionally, Elefin offers instant gold-backed loans, letting users access cash from their investments without selling their holdings. The service is accessible anytime from a smartphone, and native iOS and Android apps are being launched to streamline portfolio management.
Target Audience
Primary users are individual savers and everyday consumers in Southeast Asia looking for a low-barrier, secure way to build wealth through gold, as well as those seeking quick liquidity via asset-backed loans.
Features
- Fractional investment in real 24K gold with low entry threshold (e.g., ฿100 contributions)
- Physical gold secured in a sealed vault by Brinks, providing institutional-grade custody
- Round-Up feature that auto-invests spare change from daily purchases into gold
- Instant gold-backed loans approved in seconds without paperwork, enabling quick cash access
- Interactive growth calculator projecting future balance based on assumed historical gold price increase (19.946% average over 20 years)
- Mobile app availability on iOS and Android for anytime portfolio management and monitoring