Ektar provides a Distribution as a Service (DaaS) platform that connects banks and retailers, enabling the embedding of financial products into everyday consumer interactions through targeted digital campaigns. This approach reduces client acquisition costs by approximately 30% while ensuring compliance with data confidentiality standards.
Funding
Funding not disclosed
Founders
Product
Problem
Banks face high customer acquisition costs and struggle to reach new customers effectively. Retailers seek ways to enhance customer engagement, enrich customer journeys, and monetize their digital and physical assets.
Solution
Ektar provides a platform that enables banks and retailers to create partnerships and embed financial products into the everyday lives of consumers. The platform allows retailers to offer relevant banking products to their customers, rewarding them with loyalty currency and driving repeat sales. Banks can leverage the platform to digitally source new clients through targeted access and reach, reducing client acquisition costs. Ektar's solution uses algorithms to offer the right product to the right customer, encouraging banks and retail ecosystems to build partnerships at scale.
Target Audience
Ektar's primary customers are banks looking to reduce customer acquisition costs and retailers seeking to enhance customer engagement and monetize their digital assets.
Features
- Platform for embedding banking products into retail consumer interactions
- Algorithms for matching the right product to the right customer
- Tools for retailers to engage customers with relevant banking offers
- Loyalty currency rewards to drive repeat sales
- Targeted digital campaigns to reduce client acquisition costs for banks
- End-to-end digital journeys
- Compliant with data confidentiality standards, ensuring bank client data is not used for cross-selling
- SDK and A/B testing capabilities