HEFY is a mobile platform that connects users in Colombia with verified beauty and wellness professionals who provide services at the client’s home. Through the app, customers can browse and book over 50 curated services—such as manicures, semi‑permanent nails, massages, and professional makeup—with secure in‑app payments and real‑time WhatsApp communication for seamless on‑demand care.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers in Colombia lack convenient access to professional beauty and wellness services, as traditional salons require travel, fixed appointments, and often involve waiting times. This limits the ability to receive personalized care at home, especially for those with busy schedules or mobility constraints.
Solution
HEFY offers a mobile platform that connects users with verified beauty and wellness professionals who provide services directly at the client’s doorstep. Through a smartphone app, customers can browse over 50 curated services—including manicures, semi‑permanent nails, massages, and professional makeup—and schedule appointments at a convenient time and location. The platform handles background checks, certification verification, and real‑time availability, ensuring trusted providers. Payments are processed securely within the app, and users receive confirmation and real‑time updates via WhatsApp, enabling a seamless, on‑demand home‑service experience.
Target Audience
Primary customers are women in Colombian urban areas seeking convenient, professional beauty and wellness treatments at home, as well as busy professionals and individuals with limited mobility who value on‑demand personal care.
Features
- Verified professionals with background checks, certifications, and skill assessments
- Wide catalog of >50 home‑service beauty and wellness options
- In‑app scheduling with location‑based matching and real‑time availability
- Secure payment processing (card, PSE, cash) with funds held until service completion
- Immediate WhatsApp communication for booking confirmation and support
- Professionals arrive with their own high‑quality kits and premium products
- User reviews and ratings displayed for each provider
- 24/7 customer support through chat and WhatsApp