efRouting provides a SaaS platform for carriers, owner‑operators, and dispatchers that optimizes load selection and routing to increase profit per mile. By integrating real‑time truck data—such as fuel tank level, MPG, live fuel prices, and card discounts—the system automatically routes trucks to the lowest fuel costs and highlights high‑paying lanes, delivering up to $0.80 per gallon in savings and reducing deadhead mileage by up to 50%.
Funding
Funding not disclosed
Founders
Product
Problem
Truck carriers, owner‑operators, and dispatchers often waste time and money on inefficient load selection, route planning, and fuel purchasing, leading to high deadhead mileage, low profit per mile, and unpredictable earnings.
Solution
efRouting offers a SaaS platform that aggregates real‑time load data, fuel prices, truck telemetry (tank level, MPG) and broker transaction history to recommend the most profitable loads and routes. The system automatically routes vehicles to the lowest‑cost fuel stations and suggests complete multi‑load routes (loops, bi‑hauls, tri‑hauls) that minimize deadhead miles. Users can view verified lane rates, real‑rate comparisons, and load availability to negotiate better deals. Integrated tools include loadboard aggregation, document storage, and optional ELD and TMS integrations, all accessible via a web dashboard with a cost‑per‑mile calculator. By delivering actionable information and automated fuel optimization, the platform helps trucking operations increase profit per mile and reduce time away from home.
Target Audience
Primary customers are small to mid‑size trucking carriers, independent owner‑operators, and dispatch teams that need data‑driven load selection and route optimization to improve margins.
Features
- Real‑time fuel optimizer that routes trucks to the lowest‑price stations using live fuel prices, tank level, and MPG data
- Deal Finder and Backhaul Finder tools that surface high‑paying loads and return‑home opportunities based on origin, trailer type, and market rates
- Complete route planning (loops, bi‑haul, tri‑haul) with earnings estimates and deadhead reduction up to 50%
- Loadboard aggregation into a single interface with verified lane rate pricing and load availability metrics
- Integrated load management, document storage, and cost‑per‑mile calculator for transparent profitability tracking
- Optional integrations with ELD devices, TMS systems, and fuel discount cards; API access for custom workflows
- Tiered subscription plans (Essential, Pro, Business) with varying seat counts, advanced analytics, and dedicated onboarding support