Financiera Efectiva offers a fully digital platform for Peruvian consumers and SMEs to open savings accounts, obtain a Visa debit card, and manage loans, bill payments, and international remittances through a mobile app and web portal. The service provides rapid online approval for personal, mortgage, vehicle, and working‑capital loans, plus optional insurance products, all with contactless payment integration and secure data protection.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers and small businesses in Peru face limited access to convenient banking services, requiring physical branches, paperwork, and slow loan disbursement. This creates delays in saving, borrowing, paying bills, and sending money abroad.
Solution
Financiera Efectiva provides a fully digital financial platform that lets users open savings accounts, fixed‑term deposits, and a Visa debit card entirely through a mobile app. The platform offers a wide range of consumer and business loans—including personal, mortgage, vehicle, and working‑capital credit—processed online with rapid approval and disbursement. Integrated features such as online bill payment, international remittances via Western Union, and a suite of insurance products allow customers to manage all their financial needs from a single interface. The digital experience is supported by a web portal and mobile apps for iOS and Android, with optional integration to Google Pay and Apple Pay for contactless payments.
Target Audience
Primary customers are retail consumers and small‑to‑medium enterprises in Peru seeking convenient, fully digital banking, credit, payment, and insurance services.
Features
- 100 % digital account opening for savings and fixed‑term deposits with no maintenance fees
- Visa debit card that functions as a mobile wallet and can be linked to Google Pay/Apple Pay
- Fast online loan application and disbursement for personal, mortgage, vehicle, and business credit lines
- In‑app bill payment and service payment capabilities across multiple utility providers
- International money transfers through Western Union partnership, accessible from the app
- Optional insurance products covering health, home, assets, and loan protection
- Web dashboard and mobile app provide real‑time balance, transaction history, and loan management
- Secure authentication and encrypted data transmission to protect user information