Edison Interactive provides a content management system that enables users to control and customize digital displays across various connected devices, including TVs, tablets, and vehicles. This platform enhances the management of screen networks, allowing businesses to optimize content delivery and improve customer engagement in diverse environments such as hospitality and outdoor advertising.
Funding
$15.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses struggle to efficiently manage and customize content across diverse digital displays, including TVs, tablets, and in-vehicle screens, leading to inconsistent brand messaging and missed opportunities for customer engagement. Existing content management systems often lack the flexibility to adapt to different screen sizes and environments, resulting in a fragmented and suboptimal user experience.
Solution
Edison Interactive's Launchpad is a content management system designed to provide centralized control and customization of digital displays across various connected devices. The platform enables businesses to manage, optimize, and monetize their screen networks, ensuring consistent brand messaging and enhanced customer engagement. Launchpad supports a wide range of devices, including TVs, tablets, phones, and in-vehicle screens, allowing for tailored content delivery in diverse environments such as hospitality, golf courses, ski resorts, and hotel rooms. The system offers features for fully customizing any screen, scheduling content, and accessing valuable analytics to improve screen network performance.
Target Audience
The primary target audience includes businesses in the hospitality, advertising, and transportation industries that manage networks of digital displays and seek to enhance customer engagement through targeted content delivery.
Features
- Centralized content management for TVs, tablets, phones, and connected vehicles
- Customizable screen layouts and content scheduling
- Device-agnostic platform compatible with various screen sizes and resolutions
- Real-time content updates and remote device management
- Analytics dashboard for tracking screen network performance and user engagement
- API for integration with third-party applications and data sources