Edgewise provides a platform for residential new construction that integrates inventory management, marketing automation, customer relationship management, and transaction management into a single solution. This technology enables builders, developers, and brokers to streamline their sales processes and enhance collaboration, addressing inefficiencies in managing home sales both online and offline.
Funding
Funding not disclosed
Founders
Product
Problem
Residential new construction sales involve disparate systems for inventory, marketing, customer relationship management, and transaction management, leading to inefficiencies and hindering collaboration between builders, developers, and brokers. Managing the sales process, both online and offline, lacks a unified solution, resulting in lost time and potential revenue.
Solution
Edgewise offers a unified platform designed specifically for residential new construction, integrating key functions such as inventory management, marketing automation, CRM, and transaction management. The platform streamlines the sales process by providing tools for online and offline sales, enabling better collaboration among builders, developers, and brokers. With features like a "Buy Now" platform, offer management, and automated construction updates, Edgewise aims to improve efficiency and provide a seamless experience for both sales teams and buyers. The platform also includes analytics and reporting tools to provide insights into portfolio performance and enable data-driven decisions.
Target Audience
Edgewise primarily targets builders, developers, and brokers involved in residential new construction who seek to streamline their sales processes and improve collaboration.
Features
- Integrated CRM for managing customer interactions and tracking leads
- Inventory management tools for real-time visibility into available properties
- Marketing automation features to streamline outreach and engagement
- "Buy Now" platform for online reservations and transactions
- Offer, contract, deposit, and commission management
- E-signature capabilities for secure document signing
- Payment processing integration for seamless transactions
- Automated construction updates to keep buyers informed
- Unbranded buyer portal for a personalized experience
- Real-time dashboards and custom reports for portfolio performance analysis
- Fine-grained user permissions for controlled access
- Tasks and automated reminders for improved workflow
- Powerful API for custom data analysis