
TripAdd
TripAdd provides a complete ancillary platform that lets travel companies access and distribute third-party travel products—such as airport lounges, transfers, eSIMs, and luggage protection—through a single contract and integration. The platform is powered by AI to deliver personalized product offers and includes an intuitive dashboard for managing pricing, assortment, and analytics without IT support. It offers access to 20+ product categories and thousands of items through a curated marketplace.
- Hospitality & Travel Technology
- Commerce & Shopping
- Artificial Intelligence
- Software Only
Funding
Funding not disclosed

Founders
Founder details are not available yet.
Product
Problem
Travel companies struggle to source and distribute ancillary products like insurance, car rentals, and activities, often needing to negotiate and integrate with multiple third-party vendors individually. This fragmented approach increases operational complexity, slows time-to-market, and limits the ability to deliver personalized offers to customers.
Solution
TripAdd provides a complete ancillary platform that consolidates access to a curated marketplace of third-party travel products through a single contract and integration. The platform is easy to embed into existing travel businesses and is powered by AI to simplify merchandising. TripAdd signs deals with the best ancillary providers in the travel space so its clients do not have to, enabling them to offer a wide range of products seamlessly. The AI-powered interface supports personalized offers, helping travel companies always present the right products to the right customers at the right time. The platform also includes an intuitive dashboard that allows travel companies to manage their entire ancillary portfolio without ongoing support from IT and development teams.
Target Audience
Primary customers are travel companies, including airlines, OTAs, and travel agencies, that need to expand their ancillary product offerings without the burden of managing multiple vendor relationships and integrations.
Features
- Curated marketplace of ancillary vendors, pre-vetted and contracted by TripAdd, spanning 20+ categories and thousands of products
- Single contract and single integration for access to all marketplace products
- Embeddable platform designed for easy integration into existing travel business systems
- AI-powered merchandising engine that automatically selects the right product within a category based on traveler data to maximize revenue and conversion
- Centralized analytics dashboard for adjusting pricing, placements, and assortment without additional development
- Product categories include airport lounges, meet and greet services, transfers, carbon offset, eSIM, flight compensation, flight alerts, luggage protection, and onboard Wi-Fi
- Distribution capabilities that allow travel companies to make their own ancillary products available to OTAs, tour operators, and alliance and code-share partners, with configurable maximum markups