ECOOLSKA
ECOOLSKA is a phygital sustainable fashion brand that creates digital clothing for avatars alongside physical activewear made from algae-based Seacell fiber. The company offers 3D pre-orders, AR virtual fitting, and NFC-chipped garments that link physical products to their digital twins, supporting on-demand production with zero waste. Its upcycling collection donates 30% of proceeds to ocean cleanup initiatives.
- Artificial Intelligence
- Augmented & Virtual Reality
- Clean Technology
- Commerce & Shopping
- Creator / Creative Economy
- Fashion Technology
- New Materials
- Retail Technology
- Software Only
Funding
Founders
Product
Problem
The fashion industry generates significant textile waste and environmental harm through mass production, unsold inventory, and non-biodegradable materials. Consumers seeking sustainable activewear often face limited options that compromise on performance, breathability, or style, while digital fashion remains disconnected from physical products.
Solution
ECOOLSKA creates a phygital fashion ecosystem that unites digital and physical clothing through a sustainable, on-demand production model. The company produces activewear from Seacell, an algae-based fiber certified by Smartfiber AG, which is breathable and environmentally harmless. Customers can pre-order 3D-designed garments that are manufactured only after purchase, eliminating waste from overproduction. Each physical item includes an NFC chip that links to its digital twin, allowing buyers to also use the garment in virtual environments. The platform supports AR virtual fitting and avatar integration through Ready Player Me, ensuring a perfect fit before purchase. ECOOLSKA also offers a digital-only fashion collection and an upcycling line that repurposes materials, with 30% of proceeds supporting ocean cleanup.
Target Audience
Primary customers are sustainability-conscious consumers interested in activewear and digital fashion, as well as metaverse users and avatar owners seeking branded virtual clothing that pairs with physical products.
Features
- Algae-based Seacell fiber activewear manufactured in Portugal with breathable, eco-friendly properties
- NFC-chipped physical garments that pair with matching digital clothing for avatar use
- 3D pre-order system enabling on-demand production with zero inventory waste
- AR virtual fitting technology and Ready Player Me avatar compatibility for accurate sizing
- Digital-only fashion collection for virtual environments and metaverse use
- Upcycling collection that donates 30% of proceeds to ocean cleaning initiatives