Ecco Collection
ECCO provides a referral infrastructure for independent hotels, digitizing word-of-mouth recommendations into measurable direct bookings. The platform assigns each guest a digital referral identity without requiring an app or registration, automatically attributing bookings that originate from personal, print, or social recommendations. Integrated with leading PMS systems and booking engines, ECCO validates referrals through real hotel stays before activating rewards, turning guest advocacy into a trackable acquisition channel.
- Artificial Intelligence
- Data & Analytics
- Hospitality & Travel Technology
- Marketing Technology
- Sales Technology
- Software Only
Funding
Founders
Product
Problem
Personal recommendations are one of the strongest acquisition channels in the hospitality industry, yet hotels cannot measure how many guests book as a result of word-of-mouth referrals. This lack of visibility prevents hotels from understanding the true return on their most trusted marketing channel and leaves referral-driven demand untracked.
Solution
ECCO provides a neutral attribution layer that digitizes word-of-mouth marketing for independent hotels, making every referral source measurable. The platform assigns each guest a personal digital referral identity with an embedded benefit for the recipientaging and a traceable origin for the hotel, without requiring an app, platform, or registration. When a recommended guest books directly on the hotel's website, the booking engine automatically recognizes the referral identity and grants the associated benefit in real time. The referral is fully validated only after the guest completes a real stay documented in the PMS, ensuring no payouts are made without verified occupancy. ECCO integrates seamlessly with leading PMS systems and booking engines to synchronize booking data, stay records, and referral attribution across all four stages: recommendation, booking, stay, and settlement. Hoteliers can then see exactly which guests, channels, or social sources drive direct bookings, turning marketing spend into a traceable investment.
Target Audience
Primary customers are independent hotels and boutique hospitality providers seeking to convert guest word-of-mouth into a measurable, direct distribution channel without relying on third-party platforms.
Features
- Digital referral identity for each guest with no app, registration, or platform required
- Integration with 20+ booking engines and leading PMS systems for real-time synchronization
- Automated benefit redemption at booking completion on the hotel's own website
- Post-stay validation via PMS check-out data to prevent fraudulent or unverifiable referrals
- Anti-gaming and compliance measures including DSGVO, KYC, tax, and abuse prevention
- Referral origin tracking across human, print, social media, and digital sources