ECAL is a calendar marketing platform that delivers event information directly into users' personal digital calendars, bypassing inbox clutter. This ensures audiences receive timely updates and reminders, boosting event awareness and engagement for organizations across various industries.
Funding
Funding not disclosed
Founders
Product
Problem
Organizations struggle to effectively communicate event details and drive audience engagement in an era of crowded inboxes and fleeting social media feeds. This leads to missed opportunities for attendance, sales, and deeper customer connections.
Solution
ECAL provides a calendar marketing platform that delivers dynamic event information directly into users' personal digital calendars. This bypasses inbox clutter and social media noise, ensuring messages reach audiences at the optimal time. By integrating event details, reminders, and actionable links directly into a user's schedule, ECAL significantly boosts awareness, engagement, and conversion rates for event-driven communications. The platform supports a wide range of industries, including sports, ticketing, media, and community organizations, by offering a direct and persistent channel to connect with their audience.
Target Audience
ECAL targets brands and organizations across sports, media, ticketing, lifestyle, education, and community sectors that need to improve event communication and audience engagement.
Features
- **Direct-to-Calendar Delivery:** Events are pushed directly into users' personal calendars (Google, Outlook, Apple) via a one-click "Sync to Calendar" button.
- **Dynamic Event Updates:** Real-time updates for event changes (time, venue, details) are automatically reflected in synced calendars.
- **Smart Event Reminders:** Automated, in-calendar reminders reduce no-shows and improve attendance.
- **Customizable Event Displays:** Ability to create branded "Sync to Calendar" buttons and rich event content with logos, messaging, and media.
- **API Integrations:** Robust APIs and webhook notifications for seamless integration with CRM, ticketing, and marketing platforms.
- **First-Party Data Capture:** Collects valuable user data and insights directly from calendar interactions.
- **Private Events:** Secure, personalized one-to-one messaging for sensitive communications like payment reminders or booking confirmations.
- **Global Reach & Localization:** Supports over 35 languages with automated language detection for international audiences.
- **Preferential API Access:** Maintains optimized delivery performance with major calendar providers, ensuring scalability during peak demand.
- **"Stay 'n Play" Feature:** Integrates accommodation deals directly into event calendar entries, creating an additional revenue stream and enhancing fan experience.