Win-Win produces cocoa-free chocolate by utilizing whole plant ingredients, such as carob and barley, through a proprietary fermentation process that mimics the taste and texture of traditional chocolate. This approach eliminates reliance on cocoa, addressing issues of child labor, deforestation, and high water usage associated with conventional chocolate production.
Funding
$6.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.




Founders
Product
Problem
Traditional chocolate production relies heavily on cocoa, which is associated with significant environmental and ethical concerns, including deforestation, child labor, and high water consumption. These issues raise concerns for both consumers and businesses seeking sustainable and ethical sourcing options.
Solution
Win-Win offers a cocoa-free chocolate alternative made from whole plant ingredients like carob, oats, and barley, processed through a proprietary fermentation method. This innovative approach replicates the taste and texture of conventional chocolate while eliminating the need for cocoa. By using sustainable and abundant ingredients, Win-Win addresses the environmental and ethical problems linked to traditional chocolate production, offering a delicious and responsible option for consumers and manufacturers. The resulting product maintains the desired sensory properties of chocolate, making it a viable substitute in various applications.
Target Audience
The primary target audience includes consumers seeking ethical and sustainable chocolate alternatives, as well as bakeries, confectioneries, and food manufacturers looking to reduce their environmental impact and offer responsibly sourced products.
Features
- Cocoa-free formulation using carob, oats, and barley
- Proprietary fermentation process to mimic traditional chocolate flavor and texture
- Reduced water usage compared to conventional chocolate production
- Free from child labor and slavery
- Lower greenhouse gas emissions compared to traditional chocolate
- Suitable for various applications, including pastries, cakes, and chocolate bars
- Available in milk, dark, vegan milk, and white chocolate varieties