Eat the Change is a platform that provides consumers with information and resources to make dietary choices that prioritize climate sustainability and health. By offering a range of organic, fair-trade tea products, the company addresses the need for environmentally conscious and health-oriented beverage options.
Funding
$14M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are increasingly seeking beverage options that align with both their health goals and environmental values. However, many ready-to-drink teas contain artificial ingredients, excessive amounts of sugar, and lack transparency regarding sourcing and ethical production.
Solution
Just Ice Tea offers a line of organic, fair-trade, real-brewed teas that cater to health-conscious and environmentally aware consumers. The company's "Just Sweet Enough" and unsweetened options provide a healthier alternative to traditional iced teas, while their commitment to fair trade ensures ethical sourcing and support for farming communities. By focusing on simple, high-quality ingredients and sustainable practices, Just Ice Tea aims to create a positive impact on both people and the planet, offering a refreshing and responsible beverage choice. The teas are available in both glass bottles and cans to increase accessibility.
Target Audience
The primary target audience includes health-conscious consumers, individuals seeking organic and fair-trade products, and those looking for lower-sugar or unsweetened beverage options.
Features
- Certified organic ingredients to ensure purity and avoid harmful pesticides
- Fair-trade certified tea sourced from Cha de Magoma, Mozambique, supporting fair wages and community development
- "Just Sweet Enough" options using a minimal amount of organic sweetener for a balanced flavor
- Unsweetened options for consumers seeking zero-sugar beverages
- Variety of flavors, including black tea, green tea, honey green tea, lemon tea, and raspberry tea
- Available in both glass bottles and cans, catering to different consumer preferences and retail channels