EatQ provides structured ingredient and claim intelligence to enrich food product data for PIMs, data aggregators, and retail platforms. The service adds missing health, ingredient, and compliance attributes to unlock better product discoverability and filtering capabilities. This process normalizes inconsistent data, ensuring accurate shopper experiences and faster conversions across large product catalogs.
Funding
Funding not disclosed
Founders
Product
Problem
Food brands often struggle to highlight all relevant product attributes in e-commerce, leading to missed sales opportunities and reduced discoverability. Many brands fail to claim all the attributes they qualify for, hindering their ability to connect with target consumers and compete effectively.
Solution
EatQ provides food brands with a data platform to optimize product discoverability and marketing claims based on consumer preferences. The platform enables brands to identify unclaimed product attributes, compare their offerings against competitors, and improve organic discoverability. By making product data easy to search, share, and compare, EatQ empowers brands to convince buyers of their added value and capture insights in the market. The solution helps brands manage and organize product data, enabling them to publish and share enriched product data with partners and vendors.
Target Audience
The primary target audience includes food brands producing snacks, baby foods, soups, ice creams, condiments, breakfast cereals, nut butters, and baking products.
Features
- Product comparison against competitors to identify strengths and weaknesses
- Identification of marketing claim and "whitespace" opportunities
- Centralized management and organization of product data
- Publishing and sharing of enriched product data with partners and vendors
- Data-driven insights into consumer preferences for claim optimization