This startup provides ready-to-eat meals made from clean, real ingredients that are keto, gluten-free, plant-based, and zero sugar. The meals are delivered quickly in flexible packaging, catering to consumers seeking convenient, healthy dining options at affordable prices.
Funding
$15.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often struggle to find convenient and healthy meal options that cater to specific dietary needs, such as keto, gluten-free, or plant-based diets. Preparing such meals from scratch can be time-consuming, and readily available options often lack nutritional value or contain undesirable additives.
Solution
Proper Good provides a direct-to-consumer service offering ready-to-eat meals made with clean, real ingredients, designed for health-conscious individuals with specific dietary requirements. Their meals are shelf-stable and require only 90 seconds to heat, offering a convenient solution for busy lifestyles. The product line includes a variety of soups, pasta, and oatmeal, with options catering to keto, plant-based, gluten-free, and low-sodium diets. Proper Good emphasizes homemade taste and wholesome ingredients, providing a nutritious and convenient alternative to traditional fast food or meal preparation. Customers can purchase individual meals or subscribe for regular deliveries, offering flexibility and savings.
Target Audience
The primary target audience includes health-conscious individuals, those with specific dietary restrictions, and busy professionals seeking convenient and nutritious meal options.
Features
- Wide variety of ready-to-eat meals including soups, pasta, and oatmeal
- Meals cater to various dietary needs: keto, plant-based, gluten-free, dairy-free, low-sodium, and high-protein
- Shelf-stable packaging eliminates the need for refrigeration
- Quick preparation: heats in just 90 seconds
- Made with clean, recognizable ingredients
- Subscription service available with 15% discount and customizable delivery schedules
- Meals are packaged in flexible pouches for portability
- Free shipping on orders over $35