This startup offers high-protein, Desi vegetarian food products, starting with a high-protein roti, to address the nutritional imbalances often found in traditional South Asian diets. Their products aim to provide a convenient way for individuals to increase protein intake and improve health outcomes without sacrificing flavor.
Funding
Funding not disclosed
+8Founders
Product
Problem
Traditional South Asian diets are often high in carbohydrates and low in protein, leading to nutritional imbalances. This can result in lethargy, cravings, weight gain, and exacerbate health conditions such as visceral belly fat, insulin resistance, diabetes, and PCOS, particularly for vegetarians.
Solution
Jōsh Foods addresses this problem by offering high-protein versions of traditional Desi foods, starting with a high-protein roti. Each roti contains 10g of plant-based protein and 90 calories, providing a convenient way to increase protein intake without sacrificing the authentic taste. The rotis are designed to help individuals stay full, energized, and on track with their health goals while enjoying their favorite meals.
Target Audience
The primary target audience includes South Asians, particularly vegetarians, who are looking to increase their protein intake and improve their overall health without compromising the taste of traditional Desi cuisine.
Features
- Contains 10g of plant-based protein per roti
- Vegetarian and vegan-friendly
- Authentic taste and soft texture
- Can be used with sabzi, dal, curries, tacos, quesadillas, or as a pizza base
- Freshly made and shipped nationwide within the United States