Counter® produces high‑protein frozen meals that deliver a transparent macro profile—typically around 30 g protein, 10 g fat, and 35–40 g carbs per serving—using real ingredients and no protein‑powder fillers. The meals are based on viral, macro‑balanced recipes from popular social‑media creators and are ready in about four minutes, with tools like a macro calculator and free cookbook to help users match meals to their health goals.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers struggle to find convenient, high‑protein frozen meals that align with specific macronutrient goals, often having to compromise on taste, nutrition accuracy, or preparation time.
Solution
Counter produces frozen meals based on viral, macro‑balanced recipes created by a community of nutrition‑focused content creators. Each meal is formulated to deliver a clear macro profile—typically around 30 g protein, 10 g fat, and 35–40 g carbs per serving—without using protein‑powder fillers. The meals are ready in about four minutes from frozen, making them suitable for busy schedules. Counter distributes its products through major grocery chains and provides a macro calculator and free cookbook to help customers match meals to their personal health goals. By leveraging creator credibility and social media trends, Counter offers tasty, nutrition‑transparent options that fit into everyday meal planning.
Target Audience
Target customers are health‑conscious individuals—such as fitness enthusiasts, weight‑loss or muscle‑gain seekers—who need quick, macro‑accurate meals, as well as grocery retailers looking to stock high‑protein frozen options.
Features
- High‑protein frozen meals (≈30 g protein per serving) with fully disclosed macro breakdown
- Recipes sourced from popular TikTok and social‑media creators, ensuring viral‑taste appeal
- No protein‑powder fillers; uses real ingredients such as cottage cheese for texture and nutrition
- Ready‑in‑4‑minutes microwave preparation for convenience
- Available at major retailers (Target, Kroger, Albertsons, Lidl) with a store‑locator tool
- Integrated macro calculator and free 101‑recipe cookbook to personalize nutrition planning