BetterBrand develops plant-based, low-carb food products, such as The Better Bagel and The Better Bun, which contain significantly fewer net carbs and higher protein content compared to traditional options. By addressing the health issues associated with refined carbohydrates, BetterBrand aims to reduce the economic burden of obesity and diabetes while providing consumers with guilt-free alternatives.
Funding
$9.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional bagels and buns are high in refined carbohydrates, contributing to health issues like obesity and diabetes. Many consumers seek healthier alternatives but struggle to find options that replicate the taste and texture of these popular foods.
Solution
BetterBrand offers plant-based bagels and buns with significantly reduced net carbohydrates and increased protein content compared to traditional counterparts. Their products aim to provide a guilt-free alternative for consumers seeking to reduce their carbohydrate intake without sacrificing the experience of eating bagels and buns. By using innovative food technology, BetterBrand transforms carb-heavy foods into options with fewer net carbs, more protein, and plant-based ingredients.
Target Audience
The primary target audience includes health-conscious consumers, individuals following low-carb or ketogenic diets, and those seeking plant-based alternatives to traditional baked goods.
Features
- Significantly reduced net carbs (5g in bagels, 4g in buns) compared to traditional bagels and buns
- High protein content (26g in bagels, 20g in buns)
- 100% plant-based and non-GMO certified ingredients
- Chef-crafted recipes designed to replicate the taste and texture of traditional bagels and buns
- Available in bagel and bun formats