This startup produces plant-based food products using non-genetically modified soybeans and natural ingredients to create meat and dairy alternatives. Their offerings aim to reduce the risk of obesity, cardiovascular diseases, and diabetes by providing healthier dietary options.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals face challenges in accessing affordable and nutritious plant-based alternatives to traditional meat and ethnic foods, especially in food deserts where healthy options are limited and diet-related diseases are prevalent. The environmental impact and ethical concerns associated with animal protein consumption further exacerbate the need for sustainable and accessible plant-based solutions.
Solution
Better Chew offers a range of plant-based protein products designed to replicate the taste and texture of popular comfort and ethnic foods like fried chicken, ribs, and steak, providing a healthier and more sustainable alternative to traditional meat options. Using non-GMO soybeans and other pronounceable ingredients, Better Chew aims to democratize access to nutritious food by making its products affordable and accessible to all, particularly those in underserved communities. The company focuses on creating authentic plant-based versions of familiar foods, ensuring that the transition to a plant-based diet doesn't require sacrificing flavor or cultural connection. Better Chew's products can be prepared using conventional cooking methods such as air frying, baking, stove top cooking, and grilling.
Target Audience
Better Chew targets health-conscious consumers, vegans, vegetarians, and individuals seeking affordable and accessible plant-based alternatives to traditional meat products, particularly those residing in food deserts and underserved communities. The company also aims to reach school districts and families looking for nutritious and kid-friendly meal options.
Features
- Plant-based alternatives to popular meat dishes, including fried chicken, chicken nuggets, shredded chicken, shredded steak, and beefy ribs
- Made with non-GMO soybeans and other recognizable ingredients
- High in plant-based protein, with up to 13g per serving for some products
- Versatile preparation methods: air fry, bake, stove top, or grill
- Suitable for various dietary needs, including vegan and vegetarian
- Available in select West Coast Whole Foods Markets and other retailers, with nationwide shipping available online
- Kid-approved options like Original Chicken Nuggets