EasyInsights offers a data-driven e-commerce analytics platform that utilizes server-side tracking and first-party data to enhance conversion attribution across Meta, Google Ads, and GA4. The platform addresses issues of inaccurate conversion tracking and attribution, enabling performance marketers to improve their return on ad spend (ROAS) by at least 20%.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses often struggle with inaccurate conversion tracking and attribution across platforms like Meta, Google Ads, and GA4, leading to wasted ad spend and difficulty in optimizing marketing campaigns. iOS updates, cookie limitations, and complex customer journeys further complicate accurate data collection and analysis.
Solution
EasyInsights provides a data-driven e-commerce analytics platform that leverages server-side tracking and first-party data to provide accurate conversion attribution. By implementing the EasyInsights pixel, businesses can collect comprehensive user data and send it to ad platforms, analytics tools, and marketing technology solutions, ensuring uninterrupted tracking and ad targeting. The platform addresses issues such as broken tags, duplicate conversion data, and the inability to track offline revenue, providing a complete view of the customer journey. EasyInsights enables performance marketers to improve their return on ad spend (ROAS) by providing actionable insights and facilitating data-driven decisions.
Target Audience
EasyInsights primarily targets performance marketers and e-commerce businesses that are looking to improve their conversion tracking, optimize their ad spend, and gain a comprehensive understanding of their customer journey across various marketing channels.
Features
- Server-side tracking via EasyInsights Pixel for accurate, first-party data collection
- Real-time attribution modeling to identify contributions across all channels instantly
- Enhanced conversion events with attributes like email ID, Facebook click ID, and phone number to improve CAPI match rates
- Audience suppression capabilities to exclude irrelevant users and reduce ad wastage
- GCLID tracking to measure the impact of Google Ads campaigns accurately
- Lookalike audience creation based on first-party data to expand reach and improve targeting
- Integration with CRM and backend systems to track lower-funnel metrics like returns and cancellations
- Product feed enhancement and auto-tagging to improve product visibility and relevance