This B2B farm-to-market platform connects farmers directly to diverse domestic and international buyers. It leverages AI-powered price prediction to help farmers optimize sales and access new markets.
Funding
Funding not disclosed
Founders
Product
Problem
The fresh produce supply chain in Pakistan faces inefficiencies due to the dominance of middlemen, resulting in farmers receiving unfair prices and retailers experiencing inconsistent access to quality produce. This system leads to financial instability for farmers and challenges for retailers in obtaining timely, high-quality fruits and vegetables.
Solution
EasyFresh is a B2B farm-to-retail platform that leverages technology to connect farmers directly with retailers, eliminating intermediaries and streamlining the supply chain. By procuring fresh produce directly from farmers and delivering it to retailers, EasyFresh aims to reduce food wastage, enhance farmers' income, and provide superior quality produce. The platform fosters transparent systems that ensure fair prices for farmers and consistent access to fresh produce for retailers, ultimately increasing profits for both stakeholders.
Target Audience
The primary users are farmers seeking better profits for their produce and retailers looking for a consistent supply of fresh, high-quality fruits and vegetables.
Features
- Direct connection between farmers and retailers, removing middlemen from the supply chain.
- Daily collection of fresh produce from farms.
- Delivery of produce to retailers across the country.
- Tech-enabled systems for transparent operations.