EasyEquities is a digital investment platform that allows users to build diverse portfolios in local and international shares, cryptocurrencies, and real estate with no minimum investment and low fees. The platform addresses the challenge of accessibility in investing by providing a user-friendly interface and fractional ownership options, enabling anyone to start investing easily.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals find investing inaccessible due to high minimum investment requirements, complex platforms, and limited access to diverse investment options. This can prevent them from building wealth and participating in financial markets.
Solution
EasyEquities is a digital investment platform designed to democratize investing by offering fractional ownership of local and international shares, cryptocurrencies, Exchange Traded Funds (ETFs), and property. The platform removes traditional barriers to entry with no minimum investment thresholds and a user-friendly interface, enabling users to build diversified portfolios regardless of their investment size. EasyEquities provides various investment paths, including self-directed investing, pre-selected bundles managed by professionals, and customized investment plans tailored to individual goals.
Target Audience
EasyEquities targets individuals who are new to investing or have limited capital, as well as experienced investors seeking a wider range of investment options and a user-friendly platform.
Features
- Fractional share ownership, allowing investment in companies with any budget.
- Access to local and international shares, cryptocurrencies, ETFs, and property investments.
- EasyCrypto platform for secure cryptocurrency investment and storage.
- Pre-selected investment bundles managed by professional money managers.
- MrPHY, a tool for creating customized investment plans.
- User-friendly mobile app for investing on the go.