Easy App Reports integrates App Store and Google Play data with business intelligence tools like Looker Studio and BigQuery. It automates daily data ingestion of key app metrics, including revenue and subscriptions, and offers a Chrome Extension for additional data capture. This provides mobile app developers with a unified view of performance and monetization for better decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile app developers and publishers often struggle to consolidate and analyze data from disparate sources like the App Store and Google Play, alongside advertising platforms. This fragmentation hinders their ability to gain a holistic view of app performance, user acquisition effectiveness, and revenue streams, leading to suboptimal decision-making.
Solution
Easy App Reports provides a data integration platform that connects App Store and Google Play data to business intelligence tools like Google Looker Studio and BigQuery. The service automates the daily ingestion of key app metrics, including revenue, subscriptions, and user acquisition data, directly from platform APIs. It also offers a proprietary Chrome Extension to capture additional metrics not available via API, such as those found in the App Store Analytics report. This unified data stream allows for the creation of custom dashboards that combine app performance with advertising campaign results, enabling deeper insights into growth drivers and financial outcomes.
Target Audience
The primary users are mobile app developers, product managers, user acquisition specialists, and agencies focused on optimizing app performance and monetization strategies.
Features
- Direct API connectors for App Store Connect and Google Play Developer Console.
- Proprietary Chrome Extension for augmenting App Store data with metrics from the Analytics report.
- Automated daily data synchronization from app stores.
- Integration with Google Looker Studio for visualization and dashboarding.
- Direct data export to Google BigQuery for advanced analytics and data warehousing.
- Support for over 90 app-specific metrics, including detailed subscription analytics (conversions, revenue, cancellations) and revenue data in local currencies.
- Pre-built dashboard templates designed for app performance, ASO, and subscription analysis.
- Data privacy compliance, including GDPR and CCA, with data hosted on ISO 27001 certified servers.
- Ability to combine iOS and Android data for a unified view.