Easol is an online platform that provides event and experience software, enabling businesses to create, market, and manage bookings for various experiences, including accommodations and transportation, all from a single backend. The platform addresses the challenges of fragmented tools and limited brand control by offering customizable storefronts and integrated payment solutions, allowing users to retain ownership of their customer data and enhance booking conversions.
Funding
$29.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TV+1Founders
Product
Problem
Businesses offering multi-day experiences like retreats, festivals, and adventure trips often struggle with fragmented software solutions for booking, payments, and marketing. Managing these components across multiple platforms leads to inefficiencies, data silos, and a lack of brand control.
Solution
Easol provides an end-to-end experience commerce platform that enables businesses to create, market, and manage bookings for multi-day experiences. The platform offers customizable storefronts, integrated payment processing with flexible options like payment plans, and tools to manage accommodations, transportation, and add-ons. By unifying these functions, Easol allows businesses to maintain brand ownership, retain customer data, and optimize the booking journey to increase conversions.
Target Audience
The primary target audience includes businesses that offer multi-day experiences such as adventure trips, retreats, festivals, and sports events.
Features
- Customizable storefronts with modular store-building capabilities
- Integrated booking management for accommodations, transportation, and add-ons
- Flexible payment options, including deposits, payment plans, and group payments
- Multi-currency support
- Marketing tools for personalized recommendations, upsells, and promotions
- Integrations with marketing analytics tools through Google Tag Manager
- Customer data ownership