Earthtrust
Earthtrust is a public transparency platform that enables organizations to document, verify, and share evidence-backed claims about their sustainability and social impact. The platform provides a structured framework for publishing supporting data—such as photos, receipts, and testimonials—so anyone can independently assess whether a company is genuinely fulfilling its stated commitments. This approach directly counters greenwashing by making accountability a public, verifiable process.
- Clean Technology
- Software Only
Funding
Funding not disclosed
across 1 round
Founders
Product
Problem
Greenwashing and overzealous marketing have eroded public trust, making it difficult for organizations making genuine efforts to demonstrate their credentials. Vague promises and unverifiable sustainability claims leave stakeholders unable to distinguish real action from performative commitments, undermining accountability across industries.
Solution
Earthtrust provides a public platform where organizations can transparently share data and documents to verify they are doing what they say they are doing. The service offers a structured framework for documenting, verifying, and sharing claims, allowing entities to back their assertions with credible, publicly accessible evidence. Anyone can review and assess this evidence independently, deciding for themselves whether a company is walking the talk. This approach fosters trust and accountability in a world increasingly skeptical of greenwashing and unsubstantiated environmental or social claims.
Target Audience
Primary users are organizations—ranging from startups to established corporations—that need to credibly demonstrate their sustainability and social impact, as well as consumers, investors, and regulators seeking verifiable evidence of corporate responsibility.
Features
- Structured claim documentation framework that guides users through evidence collection, including photos, receipts, attendance logs, and testimonials
- Publicly accessible evidence repository where anyone can review the supporting data behind an organization's claims
- Dedicated claim pages for individual organizations, such as Apella Advisors' annual greenhouse gas reporting and Ricehouse's carbon-sequestering construction materials
- Verification workflow that enables third-party assessment of evidence without requiring a centralized authority
- Support for diverse claim types, from community clean-up initiatives to corporate carbon neutrality commitments