Earlyasset
Earlyasset provides instant, data-driven price estimates for private equity based on a shareholder's exact share class, with free estimates available in about two minutes. The platform tracks historical price movements and offers a direct liquidity pathway through Earlyasset Capital for qualifying positions at Series B+ companies with strong revenue and growth. It also includes an AI assistant, Otto, and a Shareholder IQ education hub.
- Financial Technology
- Commerce & Shopping
- Data & Analytics
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Startup employees and early investors hold private equity whose value is opaque and difficult to determine, as market prices vary by share class and are not publicly available. Traditional secondary marketplaces involve listing shares and waiting for buyers, which can take months and incur broker fees of 3–5%, leaving shareholders without reliable price clarity or a clear liquidity pathway.
Solution
Earlyasset provides instant, data-driven price estimates for private equity based on a shareholder's exact share class. Users can search any venture-backed company, receive a free, confidential price estimate in about two minutes, and track their holdings over time as market data updates. For qualifying positions—Series B+ companies with strong revenue and growth—Earlyasset Capital acts as a direct buyer, offering a straightforward liquidity path without the friction of open marketplaces. The platform handles Right of First Refusal (ROFR) compliance as a standard part of transactions, and structures deals to be company-friendly, avoiding cap table disruption.
Target Audience
Primary users are startup employees, early investors, and portfolio investors holding private equity in venture-backed companies, as well as growth-stage companies seeking to manage secondary transactions for their shareholders.
Features
- Share-class-specific pricing using real market data, not just last-round valuations or 409A figures
- Free, instant price estimates for any venture-backed company, requiring only a company name
- Historical price tracking with data-informed context to show how equity value moves over time
- Direct liquidity pathway through Earlyasset Capital for companies with $50M+ annual revenue and strong growth
- Company-friendly transaction process that ensures ROFR compliance and avoids cap table disruption
- Shareholder IQ education hub with plain-English guides on equity fundamentals, pricing methodology, and liquidity options
- AI assistant "Otto" for answering questions about the platform and secondary market