Utilizes engineered diamond-dust to create unclonable, covert identity markers that can be embedded in any physical object, linking them to a secure digital record. This technology prevents counterfeiting, enables precise provenance tracking, and provides real-time data access across industries such as supply chain, aerospace, and premium retail.
Funding
$40M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeit goods and unauthorized alterations pose significant challenges across industries, eroding brand trust, creating safety risks, and causing financial losses. Existing tracking and authentication methods are often easily replicated or circumvented, leaving high-value assets vulnerable.
Solution
Dust Identity provides an anti-counterfeiting and supply chain security solution that utilizes microscopic, engineered diamond particles to create a unique, unclonable identity marker for physical objects. These markers, or "dust," are embedded directly into the product or its packaging, linking the physical item to a secure, immutable digital record. This connection enables real-time verification of authenticity, precise tracking of provenance, and comprehensive data access throughout the product lifecycle. The solution helps brands protect their intellectual property, ensure product integrity, and enhance customer trust by providing a verifiable chain of custody.
Target Audience
The primary target audience includes manufacturers, distributors, and retailers in industries such as aerospace and defense, premium retail, art, supply chain, and secure electronics who need to protect high-value assets from counterfeiting and ensure supply chain integrity.
Features
- Covert, durable markers composed of engineered diamond-dust that are virtually impossible to replicate.
- Secure, cloud-based platform for managing and tracking object identities.
- Mobile app for scanning and verifying the authenticity of tagged items in the field.
- Integration with existing supply chain management systems via API.
- Tamper-evident features that detect unauthorized modifications or substitutions.
- Real-time alerts and notifications for suspicious activity.
- Role-based access controls to ensure data security and privacy.
- Blockchain-based record keeping for enhanced transparency and auditability.