Duopen is a platform that utilizes Open Finance technology to automatically identify consumers at the point of sale, eliminating the need for traditional purchase verification methods like receipts or QR codes. By transforming consumption data into actionable insights, Duopen enhances the shopping experience and enables retailers to offer personalized benefits directly linked to customers' existing payment methods.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional purchase verification methods, such as receipts and QR codes, create friction in the consumer experience. Consumers must actively engage with these methods to verify purchases and redeem benefits. Retailers lack automated systems to identify customers at the point of sale and offer personalized benefits.
Solution
Duopen leverages Open Finance technology to automatically identify consumers at the point of sale, eliminating the need for manual purchase verification. By securely accessing and analyzing consumption data, Duopen enables retailers to offer personalized benefits directly linked to customers' existing payment methods. This streamlined process enhances the shopping experience by providing seamless access to rewards and offers without requiring additional steps from the consumer. The platform operates under the regulatory oversight of the Central Bank of Brazil, ensuring data privacy and security.
Target Audience
Duopen's primary customers are retailers seeking to enhance customer loyalty and personalize the shopping experience, as well as consumers looking for a seamless way to access rewards and benefits.
Features
- Automated consumer identification at the point of sale using Open Finance technology
- Secure access to consumption data with privacy safeguards
- Personalized benefit delivery linked to existing payment methods
- Integration with retailer systems to offer targeted rewards
- Streamlined user experience without the need for QR codes or receipts