Founder & CEO
Profile summary: BS in Business and Psychology at Aston University
Duel
Duel is a Brand Advocacy Platform that enables brands to manage social affiliate and ambassador programs, automating tasks and rewards to engage customers as revenue-generating advocates. This approach addresses the inefficiencies of traditional paid marketing by leveraging authentic customer content to drive measurable growth and customer acquisition.
- Advertising Technology
- Data & Analytics
- Enterprise Software
- Software Only
Updated 9 months ago
Funding
Raised to date
$16MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
BP$16M · Series A
Announced Sep 2025
Disclosed cumulative: $16M
RoundDateAmountValuationInvestors
Founders
Product
Problem
Traditional marketing methods often struggle to achieve authentic engagement and rely on expensive, unpredictable channels. Brands face challenges in leveraging their existing customer base to drive organic growth and acquire new customers cost-effectively.
Solution
Duel offers a brand advocacy platform that enables companies to cultivate and manage communities of social affiliates and brand ambassadors. The platform automates tasks, incentives, and communication, allowing brands to tap into their customer base for user-generated content, referrals, and authentic promotion. By integrating with e-commerce, CRM, and social channels, Duel provides a unified view of advocate performance, enabling brands to measure ROI and scale their advocacy programs efficiently. The platform facilitates the creation of gamified experiences with tailored tasks and rewards, fostering long-term relationships between brands and their advocates.
Target Audience
Duel primarily targets marketing leaders and social commerce teams within fashion, beauty, and lifestyle brands seeking to scale customer acquisition through brand advocacy programs.
Features
- Advocate segmentation based on program type (social affiliates vs. ambassadors)
- Customizable advocate portal for task management, incentive distribution, and communication
- Automated reward system for gifting, perks, and affiliate payments
- Content management tools for user-generated content rights and usage
- Integration with e-commerce platforms for sales attribution and revenue tracking
- CRM integration for advocate recruitment and data synchronization
- Social channel integration for content sharing and performance monitoring
- AI-powered automation of mundane tasks and complicated attribution
- Dashboard reporting on measurable revenue, reach, and advocate performance