Traditional marketing methods often struggle to achieve authentic engagement and rely on expensive, unpredictable channels. Brands face challenges in leveraging their existing customer base to drive organic growth and acquire new customers cost-effectively.

Duel offers a brand advocacy platform that enables companies to cultivate and manage communities of social affiliates and brand ambassadors. The platform automates tasks, incentives, and communication, allowing brands to tap into their customer base for user-generated content, referrals, and authentic promotion. By integrating with e-commerce, CRM, and social channels, Duel provides a unified view of advocate performance, enabling brands to measure ROI and scale their advocacy programs efficiently. The platform facilitates the creation of gamified experiences with tailored tasks and rewards, fostering long-term relationships between brands and their advocates.

Advocate segmentation based on program type (social affiliates vs. ambassadors)

Customizable advocate portal for task management, incentive distribution, and communication

Automated reward system for gifting, perks, and affiliate payments

Content management tools for user-generated content rights and usage

Integration with e-commerce platforms for sales attribution and revenue tracking

CRM integration for advocate recruitment and data synchronization

Social channel integration for content sharing and performance monitoring

AI-powered automation of mundane tasks and complicated attribution

Dashboard reporting on measurable revenue, reach, and advocate performance

Duel primarily targets marketing leaders and social commerce teams within fashion, beauty, and lifestyle brands seeking to scale customer acquisition through brand advocacy programs.

The company operates on a subscription-based model, with pricing tiers based on the number of advocates managed and the features utilized within the platform.