Stic operates a mobile out-of-home advertising network by equipping high-mileage drivers with ad placements. The platform allows brands and agencies to execute geo-targeted campaigns with real-time impression tracking and performance monitoring. This system converts daily commutes into measurable media inventory for targeted audience reach.
Funding
Funding not disclosed
+34Founders
Product
Problem
Brands often struggle to achieve hyperlocal advertising reach and gather real-time performance data from traditional out-of-home (OOH) advertising methods. Drivers, on the other hand, seek opportunities to monetize their daily commutes with minimal effort.
Solution
Stic connects brands with drivers, transforming vehicles into mobile advertising platforms using removable branded stickers. Drivers apply these stickers to their cars and earn income for every mile driven while the sticker is active. Brands gain access to hyperlocal visibility, targeting specific cities and neighborhoods, and receive real-time data on campaign performance. The Stic mobile app tracks mileage and provides insights, allowing brands to optimize their strategies and maximize their return on investment. This approach offers a simple, effective way for brands to reach audiences on the move and for drivers to generate passive income from their existing routines.
Target Audience
Stic's primary customers include consumer brands, sports teams, and entertainment companies seeking hyperlocal advertising solutions, as well as rideshare and delivery drivers looking to earn passive income.
Features
- Removable, patented stickers that are easily applied and removed by drivers
- Mobile app for drivers to track mileage and earnings
- Real-time campaign tracking and performance data for brands
- Hyperlocal targeting capabilities to reach specific demographics and geographic areas
- Driver payment processing and direct deposit
- Integration with a brand dashboard for campaign management and analytics