Drip
AcquiredDrip is an ecommerce-focused email marketing platform that combines powerful segmentation, automation, and AI-driven insights at roughly half the cost of comparable enterprise tools. The platform connects directly to a store's data to personalize messages based on browsing behavior, purchase history, and predicted future buying patterns, with an AI assistant that answers revenue questions in plain English.
- Marketing Technology
- Artificial Intelligence
- Software Only
- AI Agents
Funding
Raised to date
$28.5MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 2 rounds
$5.5M · Seed
Announced May 2022
Disclosed cumulative: $28.5M
Founders
Founder details are not available yet.
Product
Problem
Ecommerce brands often rely on email marketing platforms that are either too simplistic for sophisticated segmentation or too expensive, carrying "enterprise tax" for features they don't use. Many platforms also provide inadequate support, leaving merchants to struggle with setup, migration, and optimization on their own.
Solution
Drip provides an ecommerce-focused email marketing platform that combines powerful segmentation, automation, and AI-driven insights at roughly half the cost of comparable enterprise tools. The platform connects directly to a store's data to personalize messages based on browsing behavior, purchase history, and predicted future buying patterns. Drip's AI assistant reads live campaign data and answers questions in plain English, helping marketers understand revenue drivers and plan sends without manual dashboard analysis. The company also offers white-glove migration services, moving lists, flows, templates, and segments from other platforms with no loss of data or deliverability.
Target Audience
Primary customers are ecommerce teams, particularly Shopify store owners, who need sophisticated email marketing and automation without enterprise-level pricing. The platform also serves brands migrating from tools like Klaviyo and Mailchimp that require more advanced segmentation and personalization.
Features
- Dynamic segmentation that automatically builds and updates audiences based on purchase, browse, and spend behavior
- AI assistant that reads live Drip data and answers revenue and campaign performance questions in plain English
- Pre-built ecommerce automation flows including welcome series, abandoned cart, post-purchase, and win-back campaigns
- Email designer with drag-and-drop editing and the ability to describe a design to Claude for live generation
- Onsite pop-ups and embedded forms for subscriber list growth
- Integrations with Shopify Plus, Facebook Custom Audiences, Stripe, Zapier, Typeform, and Judge.me
- Shopper Activity API for capturing and acting on real-time customer behavior data
- 99% email delivery rate with workflow email open and click-through rates reported at 97% and 55% respectively