This startup produces beanless coffee by roasting and fermenting upcycled ingredients such as roots, seeds, and legumes, which are then brewed to extract caffeine. This method provides a sustainable alternative to traditional coffee, reducing reliance on coffee beans and minimizing environmental impact.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional coffee production relies heavily on coffee beans, leading to significant environmental impact through deforestation, high water usage, and substantial carbon emissions. The caffeine content in traditional coffee can also cause undesirable side effects such as jitters, anxiety, and energy crashes due to imbalanced cortisol levels.
Solution
Minus Coffee offers an instant, beanless coffee alternative crafted from upcycled ingredients like roots, seeds, and legumes, significantly reducing the environmental footprint compared to traditional coffee. The company roasts and ferments these ingredients to extract caffeine, creating a sustainable and eco-friendly coffee substitute. Minus Coffee's formulation includes a calibrated dose of 50mg of caffeine combined with 100mg of L-Theanine to promote focus and sustained energy without the jitters or crash associated with conventional coffee. The instant oat milk latte is designed to provide a balanced energy lift while minimizing cortisol spikes, catering specifically to women's hormonal needs.
Target Audience
The primary target audience is women seeking a balanced and sustainable coffee alternative that provides sustained energy and focus without the negative side effects of traditional coffee, particularly those conscious of hormonal balance and environmental impact.
Features
- Beanless coffee made from upcycled ingredients, reducing water usage by 94% and CO2 emissions by 86% compared to traditional coffee.
- Calibrated caffeine content (50mg) for a balanced energy lift without jitters or anxiety.
- L-Theanine (100mg) to slow caffeine absorption, sustain energy, balance cortisol levels, and improve mental focus.
- Vegan protein (6g) providing all nine essential amino acids.
- Instant oat milk latte formulation for a creamy and delicious taste without mushroom flavors or artificial sweeteners.
- Designed to minimize caffeine-induced cortisol spikes, catering to women's hormonal cycles.