The platform aggregates real‑time market data on functional drinks, ingestible beauty products, and zero‑proof cocktails, using AI to parse ingredient lists, flag allergens, and rank items by transparency and sugar content. It pairs curated micro‑influencer content with personalized recommendations delivered through a RESTful API that retailers and brands can embed in apps, smart carts, or e‑commerce sites, and includes an event‑discovery module for offline sampling experiences. The solution also provides brands with trend analytics and consumer insights while helping health‑focused shoppers locate trustworthy, better‑for‑you products.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking functional beverages, ingestible beauty products, and zero‑proof mixology face fragmented retail experiences, opaque ingredient information, and limited guidance on product efficacy, making it difficult to discover trustworthy, better‑for‑you options that match their health goals and lifestyle preferences.
Solution
The platform aggregates real‑time market data on wellness‑centric products and delivers a unified discovery experience powered by AI and micro‑influencer content. An AI‑driven shopping assistant parses ingredient lists, flags allergens, and ranks products based on transparency, sugar content, and functional claims. Curated micro‑influencer picks provide contextual usage tips, recipes, and authentic reviews that surface within the shopper’s journey. Retailers and brands can embed the service into apps, smart carts, or e‑commerce sites via an API, enabling personalized recommendations and seamless product swaps. The solution also maps experiential retail events—pop‑up tastings, workshops, and sampling tours—so consumers can engage with products offline and generate shareable content. By centralizing trend analytics, ingredient transparency, and influencer insights, the platform reduces discovery friction and supports informed purchasing decisions.
Target Audience
The primary users are wellness‑focused brands and retailers that need data‑driven product discovery tools, as well as health‑conscious consumers looking for transparent, functional products and curated influencer recommendations.
Features
- AI-powered ingredient parser that normalizes label data, compares nutritional metrics, and highlights short‑list, low‑sugar formulations.
- Real‑time trend dashboard showing category growth, launch velocity, and consumer sentiment across functional drinks, beauty ingestibles, and zero‑proof cocktails.
- Micro‑influencer content feed with embedded recipes, usage videos, and verified performance claims, searchable by product or functional benefit.
- RESTful API and SDKs for integration into retail apps, smart‑cart systems, and e‑commerce platforms, delivering personalized product recommendations at point‑of‑sale.
- Event discovery module that lists local wellness pop‑ups, sampling tours, and mini‑workshops, with RSVP and geo‑targeted notifications.
- Certification tagging engine that flags third‑party audits (e.g., USDA Organic, Non‑GMO, Vegan) and surfaces them in search filters.
- Consumer analytics suite for brands, providing insights on influencer impact, ingredient preferences, and conversion pathways.
- Secure, GDPR‑compliant data handling with role‑based access controls for enterprise users.