Drifter provides destination and hospitality marketers with a monitoring tool that tracks the discovery questions travelers ask before selecting a location, hotel, venue, or attraction. By analyzing AI-generated answers across platforms like ChatGPT, Claude, and Gemini, it highlights where official information is weak and prioritizes fixes, delivering actionable reports and handoff briefs for marketing or IT teams.
Funding
Funding not disclosed
Founders
Product
Problem
Travelers increasingly rely on AI chat assistants (e.g., ChatGPT, Claude, Gemini, Perplexity) to discover destinations, hotels, venues, and attractions before visiting a website, leaving place marketers unaware of how their locations are represented in AI answers.
Solution
Drifter monitors the discovery questions travelers ask across major AI models and identifies where AI-generated answers lack official, authoritative support for a given place. The platform surfaces these “blind‑query” gaps, quantifies answer and authority share, and prioritizes fixes for marketing or IT teams. For each prioritized item, Drifter provides evidence, a drafted content brief, and an ownership assignment, enabling teams to strengthen on‑site information and improve AI visibility. The solution includes a free AI Snapshot report, ongoing visibility tracking (Currents), and an on‑site Dock widget that lets visitors plan trips using AI‑powered recommendations while keeping them on the official site.
Target Audience
Primary customers are destination marketing organizations, hotels, venues, and attractions that need to monitor and improve how AI assistants recommend their locations.
Features
- AI visibility tracking across ChatGPT, Claude, Gemini, and Perplexity with metrics for Answer Share and Authority Share
- Automated detection of traveler queries that lack strong official support and ranking of fixes by impact
- Actionable reports that include evidence, drafted content briefs, and clear ownership assignments for marketing, IT, or content teams
- Free AI Snapshot report to assess current AI presence and identify immediate improvement areas
- Dock widget that can be added to any website via a simple script, enabling on‑site AI‑driven trip planning without extra cost
- Weekly (Growth) or unlimited (Pro) AI visibility reports with trend data and priority support
- White‑glove onboarding and content import to get places live on the platform within two weeks