Dream Agility utilizes proprietary machine learning algorithms to optimize paid search campaigns across platforms like Google PMax and Shopping, enhancing product visibility and performance. Their technology identifies underperforming keywords and automates feed management, resulting in measurable increases in conversion rates and reductions in advertising costs.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to optimize their paid search campaigns on platforms like Google PMax and Shopping due to the complexity of managing product data, identifying underperforming keywords, and adapting to algorithm changes. This often leads to wasted ad spend and missed opportunities for increased conversion rates.
Solution
Dream Agility offers a suite of machine-learning-powered tools designed to optimize paid search campaigns and enhance product visibility across platforms like Google PMax, Google Shopping, Microsoft Ads, Facebook, and Instagram. Their platform analyzes product performance, automates feed management, and provides bidding recommendations to improve ROAS and sales. The tools include PMax Co-Pilot for optimizing Google PMax and Shopping campaigns, Lead AI for tracking lead generation performance, First Party Data Pixel for improving conversion data accuracy, Structure Builder for organizing product data, Advanced Feed Optimizer for enhancing product feeds, Bidding Genius for automated bidding adjustments, and Visual AI for enriching product attributes using image analysis. Dream Agility's solutions aim to provide advertisers with greater control, visibility, and competitive advantage in their paid search efforts.
Target Audience
The primary target audience includes e-commerce businesses and lead generation companies seeking to improve the performance and efficiency of their paid search campaigns on platforms like Google Ads, Microsoft Ads, Facebook, and Instagram. These tools are suitable for both managed service clients and in-house marketing teams.
Features
- **PMax Co-Pilot:** Optimizes Google PMax and traditional Google Shopping campaigns by reallocating budget to top-performing products.
- **Lead AI:** Tracks the original source of leads and attributes sales value to keywords and search terms across Google, Bing, and Facebook.
- **First Party Data Pixel:** Captures comprehensive conversion data, even with cookie deprecation, and feeds it to Google, Bing, and Facebook for improved attribution.
- **Structure Builder:** Organizes product data by category, brand, and attribute for enhanced visibility and performance in Performance Max campaigns.
- **Advanced Feed Optimizer:** Enhances product feeds with algorithms designed for paid search, improving ROAS and maximizing exposure on multiple platforms.
- **Bidding Genius:** Recommends bidding changes across multiple Google Ads dimensions using machine learning to optimize sales.
- **Visual AI:** Enriches product attributes, titles, and descriptions using image analysis to improve product visibility and conversion rates.
- **Smart Scheduling Agent:** Automates the capture and booking of high-intent leads to improve conversion rates and deal values.