Downstream
AcquiredWebsite unreachable since Oct 22, 2026
Downstream provides Amazon advertising optimization software that helps brands analyze campaign data, identify inefficiencies, and improve return on ad spend. The platform has joined forces with Jungle Scout Cobalt, offering its existing tools with expanded features under the new Cobalt name.
- Advertising Technology
- Software Only
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Amazon sellers and brands often struggle to optimize their advertising campaigns effectively, leading to wasted ad spend and suboptimal return on investment. Without specialized tools, advertisers lack the insights needed to refine targeting, bidding, and campaign structure for maximum performance.
Solution
Downstream provides software designed to maximize the impact of Amazon advertising by helping brands optimize their ad campaigns for better performance and return on spend. The platform offers tools that enable advertisers to analyze campaign data, identify optimization opportunities, and implement changes that improve advertising efficiency. By joining forces with Jungle Scout Cobalt, Downstream now offers its existing tools with additional features under the new Cobalt name, providing users with a more comprehensive advertising optimization solution.
Target Audience
Amazon sellers and brands who run advertising campaigns on the Amazon marketplace and need specialized software to optimize their ad performance and maximize return on advertising spend.
Features
- Amazon advertising campaign optimization tools focused on improving performance metrics
- Data analysis capabilities for identifying inefficiencies in ad spend
- Integration with Jungle Scout Cobalt ecosystem for expanded functionality
- Campaign management features designed to increase return on ad spend