Dovetail offers a no‑code platform that converts basic iFrame cannabis storefronts into fully featured, enterprise‑grade e‑commerce sites built on Dutchie Plus or Jane Roots. By eliminating the need for custom development, it lets dispensaries launch and maintain a branded, SEO‑friendly online store quickly and cost‑effectively, as demonstrated by a 17.8% ARPU increase for Jungle Boys in six weeks.
Funding
Funding not disclosed
Founders
Product
Problem
Cannabis retailers often rely on inexpensive iFrame storefronts that limit branding, user experience, SEO performance, and data analytics, while fully custom e‑commerce sites are costly and require ongoing technical maintenance.
Solution
Dovetail provides a no‑code platform that upgrades basic iFrame cannabis storefronts into fully featured, enterprise‑grade e‑commerce sites built on Dutchie Plus or Jane Roots. By automating the migration and configuration process, Dovetail eliminates the need for custom development and reduces maintenance overhead. The platform delivers a complete set of e‑commerce capabilities—from age‑gate compliance to checkout—while preserving brand uniqueness and improving SEO. Pricing is tiered per store, making the solution affordable for single‑location dispensaries and multi‑store operators alike. Dovetail also offers a performance guarantee: if the upgraded site does not quickly generate additional revenue, the customer does not pay.
Target Audience
Primary customers are cannabis dispensaries and multi‑store operators seeking a cost‑effective, customizable online sales channel without the expense of custom development.
Features
- One‑click conversion of iFrame storefronts to a Dutchie Plus or Jane Roots powered site with no coding required
- Full suite of e‑commerce modules including age verification, product catalog, cart, and checkout
- Built‑in SEO optimizations and technical enhancements to boost organic search traffic
- White‑glove onboarding and ongoing expert consulting included in the subscription
- Automatic access to all current and future “Smart Blocks” features without extra fees
- Scalable pricing per store (e.g., $999/month for one store, decreasing rates for multiple stores)