Doors provides a modular broadcasting solution that integrates multi-screen delivery with personalized, interactive content and e-commerce capabilities. This technology enables broadcasters to transition from outdated systems to efficient workflows, reducing operational costs while adapting to changing viewer preferences.
Funding
Funding not disclosed
Founders
Product
Problem
Broadcasters face challenges in transitioning from traditional, outdated systems to modern, efficient workflows that can deliver personalized, interactive content across multiple screens. Existing solutions often lack the flexibility to adapt to changing viewer preferences and integrate e-commerce capabilities, hindering revenue generation.
Solution
Doors provides a modular broadcasting solution that enables media companies to create and manage interactive video services across various devices. The platform allows users to orchestrate dynamic content flows, merging linear, on-demand, and live video with interactive elements and e-commerce functionalities. With Doors, broadcasters can control timelines, target content, and personalize the end-user experience based on behavioral data. The system facilitates deeper audience engagement through contextual recommendations and integrated shopping experiences, unlocking new revenue streams through hybrid business models.
Target Audience
The primary target audience includes broadcasters, content distributors, and media houses seeking to modernize their video services and enhance audience engagement.
Features
- Unified workflow for creating and managing interactive video services
- Orchestration of dynamic mixed media content flows
- Rule-based adaptation and targeting for personalized experiences
- Integrated e-commerce capabilities for content access and shippable goods
- Real-time control of audience touchpoints across devices
- Support for web, native mobile apps, and smart TVs
- Cloud or on-premise deployment options