Don't Die Certified provides independent, scientific validation of food product safety and ingredient sourcing for brands and restaurants. By testing high-volume food items, the company enhances supply chain transparency, empowering consumers to make informed choices and enabling businesses to demonstrate their commitment to quality.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers lack comprehensive, verifiable data regarding the safety and quality of widely consumed food products. This opacity hinders informed purchasing decisions and limits the ability of brands to differentiate themselves based on food supply chain integrity.
Solution
Don't Die Certified establishes a data-driven framework for evaluating the American food system by testing high-volume food items. The company partners with food brands and restaurants to provide independent, scientific validation of their product safety and ingredient sourcing. This collaboration aims to enhance transparency within the food supply chain, enabling consumers to make more confident choices and allowing businesses to showcase their commitment to quality.
Target Audience
The primary audience includes food brands, restaurant chains, and consumers seeking greater transparency and assurance in food safety and quality.
Features
- Comprehensive testing of the 20% of food items that constitute 80% of the U.S. diet.
- Independent laboratory analysis of food products for safety and quality metrics.
- Partnership program for brands and restaurants to validate their food supply chain.
- Data aggregation to create a "foodome" map of the American food system.