Rosso is a mobile platform that simplifies blood and plasma donation across Italy, connecting users with over 4,000 donation centers. The app facilitates appointment booking, eligibility checks, and personalized reminders to increase donor participation, especially among younger demographics.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The Italian blood donation system faces a critical shortage of donors, particularly among younger demographics, leading to an aging donor base and insufficient blood supply to meet national transfusion needs. This situation is exacerbated by the complex and often inconvenient process for new donors to engage with the system.
Solution
Rosso is an app-based platform designed to streamline and encourage blood and plasma donations across Italy. The service simplifies the donation process by enabling users to easily book appointments at over 4000 centers nationwide, choose between blood or plasma donation, and receive personalized reminders and follow-up information. By providing a user-friendly interface and clear communication channels, Rosso aims to increase donor participation, particularly among younger generations, and support public health initiatives by ensuring a more stable and accessible blood supply. The platform also facilitates direct communication with medical professionals and provides updates on future donation opportunities, enhancing the overall donor experience.
Target Audience
The primary target audience includes individuals seeking to donate blood or plasma, as well as healthcare institutions, blood donation associations, and corporate entities looking to promote donor engagement and corporate social responsibility.
Features
- Mobile application for booking blood and plasma donations across Italy.
- Access to over 4000 donation centers nationwide.
- Real-time confirmation and personalized reminders for appointments.
- Functionality to check donor eligibility.
- Direct communication channel with medical professionals for donor inquiries.
- Platform designed to engage and attract younger donors (under 45).
- Partnership initiatives with companies, universities, and associations to promote donation culture.
- Digital platform to connect donors with donation centers and associations.
- Features to facilitate appointment cancellation and rescheduling.
- Data-driven approach to identify and address regional blood supply challenges.