Doji provides retailers with a Trade-In as a Service (TIAAS) platform enabling customers to use used smartphones as partial payment for new purchases. The system integrates simple setup, AI-driven device verification, and streamlined logistics for efficient processing. This service helps businesses increase sales volume and average transaction values through flexible payment options.
Funding
$3.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Retailers often lack efficient methods for accepting used smartphones as payment, leading to missed sales opportunities and challenges in managing trade-in processes. Inconsistent device valuation and logistical complexities further hinder the adoption of trade-in programs.
Solution
Doji provides a trade-in platform that enables retailers to accept used smartphones as a form of payment, streamlining the process with AI-driven device verification and competitive bidding. The platform offers fair pricing for used devices by connecting retailers with a network of buyers who compete to purchase the traded-in devices. Doji simplifies operations through quick setup, personalized training, cloud-based reporting, secure logistics, and weekly payments. The system includes AI-powered verification and diagnostic software to ensure accurate device assessment.
Target Audience
The primary customers are retailers looking to increase sales by offering trade-in programs and smartphone buyers seeking verified used devices.
Features
- AI-powered verification and diagnostic software for accurate device condition assessment
- Competitive bidding system to ensure fair pricing for used smartphones
- Cloud-based platform for monitoring store performance and accessing reports
- Logistics and control features, including weekly or monthly collections and weekly payments
- Personalized training for store teams to facilitate quick operations setup
- Integration with purchasing companies to provide constant demand for devices
- Seller rewards program that incentivizes accurate device condition reviews
- Mobile app for customers to initiate the trade-in process