DogLeg Digital
DogLeg Digital provides a connected operating system for golf facilities, unifying reservations, point of sale, customer records, staff management, and reporting into a single platform. Its live Course Operations product helps courses run daily workflows and grow revenue without commission on direct bookings, with payments processed through Helcim at transparent rates.
- Sports Technology
- Software Only
- Artificial Intelligence
- Applications
- Content & Publishing
- Creator / Creative Economy
- Enterprise Software
- Hospitality & Travel Technology
- Media & Entertainment
- Property Technology
- Wellness & Fitness Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
The golf industry operates on a fragmented collection of disconnected tools and platforms, creating a poor experience for golfers, course operators, instructors, and other stakeholders. Course management, player engagement, coaching, and commerce are siloed, forcing businesses to rely on duct-taped solutions that lack integration and create operational inefficiencies.
Solution
DogLeg Digital provides a modern operating system for golf courses that brings booking, daily operations, customers, and business decisions into one connected platform. The first product, Course Operations, unifies the tee sheet, point of sale, member and staff management, and reporting into a single calm system, reducing the time spent reconciling software and allowing teams to focus on serving golfers. The platform is designed for flexible adoption, letting businesses start with specific features and expand over time. A second product for indoor and simulator golf operations, covering bay scheduling, guest management, leagues, and front-desk operations, is planned for late November 2026, with a broader ecosystem vision connecting players, facilities, coaching, competition, course care, commerce, media, travel, and industry infrastructure.
Target Audience
Primary customers are golf course operators and indoor golf venue operators seeking to streamline daily operations. The platform also targets golf instructors, players, and golf-related businesses including real estate, travel, wellness, media, and vendors as the ecosystem expands.
Features
- Unified course operations dashboard combining tee sheet and booking, point of sale, members and staff management, and business reporting in one view
- Live operations interface showing tee times, player check-in status, average pace, capacity utilization, booked revenue, and attention flags
- Phased product roadmap: Course Operations available first, Indoor & Simulator Golf Operations coming November 2026, followed by a broader connected golf ecosystem
- Ecosystem scope spanning players and communities, facilities and operations, coaching and performance, competition and events, course care and guest experience, commerce and services, media/travel/lifestyle, and industry/capital
- Integration-friendly architecture designed to work alongside existing business systems, enabling gradual migration without forced replacement
- Payment processing powered by Helcim with transparent interchange-plus pricing, automatic volume discounts, and no monthly account fees
- Role-based views tailored for owners/general managers, pro shop and first tee staff, and finance/operations teams