Doceree utilizes patented technology, AI, and machine learning to deliver contextually targeted nudges to healthcare professionals (HCPs) at critical points of care, enhancing HCP-patient interactions and clinical outcomes. This approach addresses the challenge of engaging HCPs effectively, improving marketing efficiency for pharmaceutical and healthcare brands across over 500 global platforms.
Funding
$59.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Pharmaceutical and healthcare brands face challenges in effectively engaging healthcare professionals (HCPs) due to information overload and the need for targeted communication at relevant points of care. Traditional marketing methods often fail to deliver the right message to the right HCP at the right time, resulting in inefficient marketing spend and limited impact on clinical outcomes.
Solution
Doceree provides a platform that uses patented technology, AI, and machine learning to deliver contextually targeted "nudges" to HCPs at critical points of care. These nudges are designed to enhance HCP-patient interactions and improve clinical outcomes by providing relevant information and support at the moment it is most needed. The platform integrates with over 500 global endemic platforms, allowing for precise targeting and delivery of messages to HCPs while they are engaged in clinical research and patient care. By leveraging data and behavioral science, Doceree aims to create a connected healthcare ecosystem where every message inspires positive actions.
Target Audience
The primary target audience includes pharmaceutical and healthcare brands seeking to improve their marketing efficiency and effectiveness by engaging HCPs with targeted and relevant information.
Features
- Contextual targeting of HCPs based on specialty, location, and patient interactions
- AI-powered optimization of nudge delivery for maximum impact
- Integration with EHR workflows for clinically triggered communication
- Omnichannel orchestration and automation for consistent messaging across platforms
- HCP Data Marketplace for enhanced data quality and targeting capabilities
- AdManager Nudges for streamlined inventory management and optimization
- Reporting dashboard providing insights into campaign performance and analytical workflow