DLVE
DLVE is a full-funnel advertising measurement platform that ties media exposure across display, CTV, social, search, and offline channels to verified transactions rather than website visits. The platform anchors on real purchase data—using hashed email, device, and household identifiers—to deterministically match ads to actual buyers, with TrueLift incrementality studies and path-to-purchase analysis replacing last-click guesses. It integrates with Shopify, Meta Ads, Google Ads, and other major platforms to deliver a live dashboard where every metric traces back to a real impression, click, or dollar.
- Advertising Technology
- Data & Analytics
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional attribution tools match ads to website visits rather than actual purchases, allowing bots and modeled guesses to distort performance data. Walled gardens such as Meta and Google obscure the majority of post-view revenue, while last-click models assign all credit to a single touchpoint, leaving advertisers with no reliable way to tie media spend to true business outcomes.
Solution
DLVE provides a full-funnel measurement system that tags every impression and click across display, CTV/OTT, streaming audio, paid social, search, DOOH, retail media, affiliate, and offline channels, then ties those touchpoints to verified transactions. The platform anchors on the sale, not the visit, using real identifiers on order data—hashed email, device, and household—to deterministically match media exposure to actual buyers. A cookieless cross-device graph resolves identities across sessions, and TrueLift incrementality studies use natural holdouts to isolate what advertising actually drove. All results appear in a live dashboard where every number traces back to a real impression, click, or dollar, enabling channel-by-channel ROAS, overlap analysis, and spend pacing without black boxes.
Target Audience
Primary customers are advertisers, media teams, and agencies running multi-channel campaigns who need to tie media spend to verified store sales and revenue, particularly brands in retail, consumer goods, and direct-to-consumer ecommerce.
Features
- Signal impression and click tags that silently capture ad exposure across programmatic, CTV, YouTube, TikTok, Meta, DOOH, direct buys, and native, recording device, creative, and placement data without requiring clicks
- Conversion Tag (DLVE Core) that captures full basket value, SKUs, coupon codes, store location, and shopper status on Shopify, custom carts, dispensary menus, lead forms, and CRMs, with self-healing functionality
- VisitorID identity resolution using a cookieless cross-device graph that matches the same person across devices and sessions without cookies or IP addresses
- TrueLift incrementality testing using natural holdouts to measure actual ad-driven lift, replacing $180k studies with clean, boardroom-proof results
- Path-to-purchase analysis showing channel assistance and overlap rather than last-click credit, including multi-touch attribution across every touchpoint
- Trade-area demand mapping by ZIP and store radius, new-vs-returning customer splits at order level, and real-time spend pacing against budget and outcomes
- Pre-built integrations with Shopify, Meta Ads, WooCommerce, Google Ads, StackAdapt, Snowflake, TikTok Ads, HubSpot, CallRail, Klaviyo, and more
- DLVE MCP Server enabling AI agents to query attribution data and build reports over the Model Context Protocol