Divi sells a dermatologist‑tested, vegan hair‑care line that combines scalp‑exfoliating serums, volumizing shampoo and conditioner, and repair masks to improve hair density and scalp health. The products use peptide‑based actives, botanical volumizers, and plant‑derived moisturizers, and are sold directly online with subscription and bundle options for consistent use.
Funding
Funding not disclosed
NVFounders
Product
Problem
Many consumers experience thinning hair, oily or dry scalp conditions, and lack effective, science‑backed topical solutions that are both clean and easy to use. Traditional hair‑care products often contain harsh chemicals, are not vegan, and fail to address scalp health alongside hair density.
Solution
Divi offers a curated line of dermatologist‑tested, vegan hair‑care products that target scalp health and promote fuller, denser hair. The portfolio includes an award‑winning scalp serum formulated with clinically validated actives, a lightweight volumizing shampoo and conditioner that lift hair without weighing it down, and an air‑whipped repair treatment mask that strengthens breakage‑prone strands. Formulations are free of animal‑derived ingredients, cruelty‑free, and optimized for scalp exfoliation, oil regulation, and moisture balance. Products are sold directly through an e‑commerce platform with subscription options and bundled kits that simplify routine building and encourage consistent use.
Target Audience
Primary customers are individuals experiencing hair thinning, oily scalp, or dryness who seek clean, effective scalp‑care solutions, as well as professional stylists and salons looking to offer science‑backed hair‑care regimens to clients.
Features
- Award‑winning Scalp Serum (30 ml & 100 ml) with peptide‑based actives that increase perceived hair fullness and density.
- Volumizing Shampoo & Conditioner featuring lightweight surfactants and botanical volumizers for lift without residue.
- Scalp Reset Shampoo that combines gentle exfoliating agents to remove oil and mineral buildup while soothing the scalp.
- Air‑whipped Repair Treatment Mask delivering a high‑concentration of conditioning polymers to repair split ends and reduce breakage.
- 3‑in‑1 Leave‑In Conditioner that detangles, hydrates, and protects hair in a single step, formulated with plant‑derived moisturizers.
- Dry Shampoo that refreshes hair and adds volume without water, using absorbent powders and fragrance‑locked technology.
- Bundles and “Subscribe & Save” plans that automate regular delivery, ensuring continuous treatment adherence.
- All products are vegan, cruelty‑free, dermatologist‑tested, and formulated with clean, non‑synthetic ingredients.
- Secure, HIPAA‑compliant e‑commerce checkout with free‑shipping thresholds and international shipping support.