DiverseEksperter.dk is a searchable database connecting Danish journalists with underrepresented female and non-binary experts. The platform aims to increase media diversity by providing a curated resource for qualified individuals, fostering more equitable representation in public discourse.
Funding
Funding not disclosed
Founders
Product
Problem
Danish media consistently underrepresents female and non-binary individuals as expert sources, with women comprising only 25% of expert commentary, a figure that has declined since 2015. This imbalance limits the diversity of perspectives presented to the public and fails to reflect the actual distribution of expertise within society.
Solution
DiverseEksperter.dk is a publicly accessible platform designed to address the underrepresentation of female and non-binary experts in Danish media. The portal aggregates a curated database of qualified individuals, serving as a direct resource for journalists and media outlets seeking diverse sources. By facilitating the discovery and engagement of these experts, the platform aims to promote more equitable media representation and provide a broader spectrum of insights to the public. Users can search the database and nominate individuals to be included, contributing to a more inclusive media landscape.
Target Audience
The primary users are journalists and media organizations in Denmark seeking to identify and engage with a diverse range of expert sources. The platform also serves female and non-binary professionals looking to increase their visibility as media contributors.
Features
- Curated database of female and non-binary experts, searchable by media professionals.
- Nomination system allowing self-nomination and third-party submissions for inclusion.
- Internal screening process for nominated individuals based on leadership/specialist roles, educational background, experience, and notable achievements.
- Aggregation of existing databases from organizations like KVINFO and Kraks Blå Bog, alongside new expert profiles.
- Partnership with media organizations and the Danish Union of Journalists to ensure platform relevance and utility.
- Dedicated section for media coverage highlighting the platform's impact and the issue of media representation.
- Community membership offering empowerment, networking, and skill development opportunities for listed experts.