DISQO provides an experience platform that utilizes identity-based ad measurement and audience access to deliver insights from millions of opted-in consumers. This technology enables businesses to measure the full customer journey across various touchpoints, enhancing decision-making and driving brand growth.
Funding
$111.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies often struggle to gain a holistic understanding of advertising performance across various channels due to data silos and the inability to connect ad exposure with consumer behavior. This fragmented view hinders effective campaign optimization and the ability to prove the true impact of advertising spend on brand and performance outcomes.
Solution
DISQO offers an ad effectiveness measurement platform that provides a comprehensive view of the customer journey by connecting ad exposure, brand sentiment, and digital behaviors. Powered by a large, opted-in consumer data platform, DISQO deterministically measures ad performance across social, TV, digital, and commerce channels, eliminating data silos and blind spots. The platform links advertising to brand equity outcomes (awareness, favorability) and performance outcomes (web lift, search lift, commerce activity), enabling users to identify what's working and optimize campaigns in real-time. DISQO's solutions include both self-service insights and hands-on guidance from experts, offering flexible options to meet diverse needs.
Target Audience
DISQO serves brands, ad agencies, media companies, and market research firms seeking to measure and optimize advertising effectiveness across channels and understand the impact on brand and performance outcomes.
Features
- Cross-platform ad measurement: Tracks ad effectiveness across social, TV, digital, and commerce channels.
- Brand and performance outcome measurement: Connects ad exposure to brand equity metrics and performance KPIs.
- Incrementality measurement: Determines the incremental impact of multi-channel advertising strategies.
- Real-time insights: Provides up-to-date data for campaign optimization.
- Direct consumer data: Leverages a large, opted-in consumer panel for accurate insights.
- Flexible solutions: Offers both self-service tools and expert guidance.
- API: Automates audience access for market research and consumer studies.